About us

The structural intelligence behind an ecosystem in constant evolution

Our role is to organize, guide and sustain this system — connecting autonomous businesses under one shared logic of relevance, structure and evolution.

The concept

The principle that guides everything we build

SISU is the expression of a Finnish principle representing the strength needed to deliver extraordinary results in high-complexity contexts. For us, this concept goes beyond resilience: it is the capacity to turn intelligence into structure, structure into execution and execution into sustainable growth.

This is the principle that guides how we build businesses, develop leaders and perpetuate knowledge within the ecosystem.

The Orca is the main symbol of the SISU culture. Although one of nature's most efficient predators, its strength lies not only in individual power but in collective coordination, strategic intelligence and the transmission of knowledge across generations.

Our story

From a shared vision

In 2002, a meeting between the founders marked the start of a shared vision: to build structural, long-lasting businesses in sport and entertainment.

2002
The Start of the Journey
The founders meet at a Management Consulting company and share a common vision: to build relevant businesses in the world of sports, focusing on the professionalization of a market with enormous potential.
2004
The Founding of Golden Goal
Cadu Ferreira and Mauro Correa officially launch Golden Goal, with the purpose of connecting the corporate market to the sports universe, bringing a professional business vision to a market that was just beginning to professionalize.
2005
1st Club-Themed Soccer Camp
Right in our first year, we were responsible for bringing and operating the Milan Junior Camp, which was the first soccer camp themed around a football club in Brazil. The project spanned over 10 years, with more than 42 editions.
2006
Hospitality Operations
We began our work with Maracanã by producing and commercializing the stadium's luxury suites, a segment where Golden Goal remains a major protagonist to this day.
2009
Fan Engagement
We launched our first fan engagement project in partnership with Flamengo, 'Cidadão Rubro-Negro', creating a new business unit (called CRM at the time) that gave rise to FENG, a company within our Group.
2010
Stadium Innovation
In another innovative move for the sports market, Golden Goal was responsible for the first Luxury Suite Auction operation in a football stadium in Brazil. This took place at the Nilton Santos Stadium and was later replicated multiple times at the Maracanã.
2011
Market Consolidation
Golden Goal expanded its footprint across all its business areas (Events, Hospitality, CRM, and Sponsorships), taking on a leading role in the market and earning recognition for the quality of its delivery.
2012
Creation of CSM Brasil
With the arrival of major sporting events in Brazil, Chime (the world's third-largest communications group at the time) acquired a stake in Golden Goal, creating a holding company called CSM Brasil, with the purpose of bringing partner companies into the country to operate during the World Cup and Olympic Games.
2014
Commencement of hospitality operations
This expansion aimed to capitalize on the capital's potential as the largest business hub in Latin America, establishing a team dedicated exclusively to event production, hospitality, and sponsorship management at the arena and in the region.
2014
Projetos Copa do Mundo FIFA Brasil 2014
The Sisu Group (then Golden Goal) led the most extensive business portfolio of the 2014 World Cup, managing hospitality and bars across the 12 stadiums. The operation involved recruiting 20,000 professionals and serving millions of consumer items. The company was also responsible for the visual identity (Look and Feel) of the arenas, the wrapping of all national team buses, and the management of the Fuleco mascot. Furthermore, it coordinated Base Camp logistics and executed brand activations for global sponsors such as Coca-Cola, Hyundai, and Visa.
2016
Projetos Olímpicos Rio 2016
At the Rio 2016 Olympic Games, the Sisu Group (then Golden Goal) delivered projects for 14 sponsors, highlighting its management of Bradesco's hospitality program, the largest in history with the distribution of 20,000 tickets. The company was also responsible for food and beverage operations at the Olympic Park, torch relay logistics, the management of the Vinicius and Tom mascots, and the execution of iconic themed houses, such as the Holland Heineken House.
2016
Programa de Hospitalidade Olímpica para o Bradesco
The Sisu Group managed the largest Olympic hospitality program in history for Bradesco during Rio 2016. The operation included the distribution of 20,000 tickets, the hosting of 10,000 guests, the coordination of 4,400 shuttle flights, and the supervision of accommodations at the Sheraton Hotel, in addition to holding, for the first time, a bank board meeting outside of São Paulo.
2017
SISU Ventures + Fëng
The Sisu Group is now formally structured as a holding company, consolidating an operational framework that connects different fronts of the ecosystem under a single strategic vision. As part of this same movement, FENG emerges, expanding the group's presence in CRM, technology, and fan relationship programs.
2020
Criação da Tinmo
The creation of TINMO reinforces the expansion of the ecosystem into the career and image management of athletes. With this, the group begins to operate more directly in the development of sporting trajectories, connecting positioning, planning, and a long-term vision.
2021
Nova fase da Golden Goal
The Hospitality Hub marks a new phase for Golden Goal in B2B corporate hospitality solutions. The platform strengthens an expertise already consolidated by the group and expands its reach in experiences focused on corporate client relationships.
2022
Sport Insider
The launch of Sport Insider expands the ecosystem's reach in specialized content, market analysis, and connection with the sports industry. The new front strengthens the circulation of knowledge and deepens the group's presence within the editorial segment as well.
2024
International expansion
The ecosystem expands its presence across different fronts, with the continental expansion of FENG in Latin America and new large-scale projects led by Golden Goal. This movement reinforces the group's ability to evolve, gain reach, and deepen its operations in strategic markets.
2025 +
Ecosystem Expansion
Aura, S4 Sports e Quartam consolidam um ecossistema integrado, com novas frentes em mídia, branding e capital esportivo.